Balboa Horizons Code of Ethics

Treatment

A. Specific admission and referral criteria are developed and adhered to for every level of service provided.
B. Quality treatment services are provided that appropriately meet the physical, emotional, social and spiritual needs of the patient and family.
C. Treatment programs enhance the dignity and protect the human and legal rights of the patient and family.
D. Continuing care (or “aftercare”) services are considered essential to the continuum of care.

Management

A. Governing authority clearly states organizational goals and objectives
B. Staff members who subscribe to the professional standards of their respective fields provide interdisciplinary team treatment.
C. Balboa Horizons will develop relationships with other health care providers to assure they are an integral part of a community’s health care services system.
D. Fee structures are made available to the public.
E. Balboa Horizons does not discriminate against any person for any services provided
on the basis of race, creed, sex or national origin.
F. Balboa Horizons recognizes that ongoing internal evaluation of care is essential.

Facilities

A. All applicable local, state and federal life safety, occupational safety, health and fire
codes are met.
B. When a facility serves the handicapped, they are assured accessibility and
maneuverability.
C. The treatment facility’s environment enhances the human dignity and rights of
patients.
D. Positive community relationships are developed and nurtured.
E. There is cultivation of good relationships and communications with related public and
private agencies, associations, and institutions.

Marketing

A. Financial Rewards for Patient Referrals
1. No financial rewards or substantive gifts are offered for patient referrals.
2. Treatment providers may refer families or individuals to a variety of treatment or
recovery support professionals, including interventionists; continuing care providers;
monitoring agencies; and/or referral sources that offer services to patients prior to or
after outpatient or residential treatment. However, in no case should treatment providers
make payment or compensation to these individuals or organizations in exchange for
patient referrals – neither in the form of direct payment, consulting contracts, large gifts,
nor other forms of remuneration or compensation.

Deceptive Advertising or Marketing Practices

1. Balboa Horizons will not engage in deceptive or misleading advertising or marketing practices.
2. Balboa Horizons will provide information in their advertising; on their websites; and in their collateral marketing materials about the general location of their facility or facilities; the credentials of their staff; and the length of stay in their programs.
3. Balboa Horizons will not utilize any form of false or misleading advertising; will not engage in “patient brokering” will not exploit patients and or families, particularly for the purpose of promoting their programs; and will not engage in competitive practices that are unduly predatory and/or destructive to a collaborative marketplace.

Exposing Clients’ Identities for Marketing Purposes

1. Treatment providers will not exploit their clients’ rights to privacy for the purpose of promoting or marketing their programs.
2. Balboa Horizons hold sacred the shared value of our patients’ rights to privacy.
3. Client identity will not be revealed by Balboa Horizons in the form of media, images, video, marketing materials and testimonials while client is participating in treatment.

Adopted from NAATAP-2018